OpenAI has revealed another new agentic feature for ChatGPT called deep research, which it says can operate autonomously to “plan and execute a multi-step trajectory to find the data it needs, backtracking and reacting to real-time information where necessary.”
Instead of simply generating text, it shows a summary of its process in a sidebar, with citations and a summary showing the process used for reference.
Users can ask questions using text, images, and additional files like PDFs or spreadsheets to add context, and then it will take “anywhere from 5 to 30 minutes” to develop a response provided in the chat window, with promises that in the future it will also be able to include embedded images and charts. OpenAI also notes limitations for deep research, saying it can “sometimes hallucinate” and make up facts, struggle with telling the difference between authoritative info and rumors, and register how certain it should rate a response.
Developing ways for generative AI tools to be more useful and worth paying for is the future companies like OpenAI have promised for agents, and it claims that deep research is capable of operating at the level of a research analyst. The demo video included here begins with a request for info on changes in the retail industry over the last three years, with a response that includes bullet points and tables.
This feature closely follows OpenAI’s launch of Operator, a tool that can use a web browser to complete tasks for you, and is similar to the Project Mariner research prototype Google showed off in December. Google’s tool is not available to the public yet, but deep research is launching “with a version optimized for Pro users today.”
